About
Selling should be fun, why then there is always tension? The ONLY path to bring joy to sales efforts and sustainable results with customers is a strong understanding and support of the Shopper. Route to Shopper® thinking and community support this journey.
Our key belief and approach is that “Consumer and Shopper personas are always different, even if it is the same person”. Most brands/companies talk of only Consumer while forgetting that you only reach the “Consumer” if you have served and closed with the “Shopper” properly. The “Route to Shopper®” thinking and community enables individuals and organisations to go on this journey to focus on the Shopper hence it is called “Route to Shopper®”. It facilitates “Shopper Based Value Creation”.
Route to Shopper® is dedicated to boosting Sales Professionals’ confidence & happiness by enhancing their capability for “Shopper Based Value Creation”.
We hate drudge tasks that dilute a Salesperson’s focus on the Shopper.
