Route to Shopper® way of thinking is the brainchild of Ankur Shiv Bhandari or “ASB” as he is fondly called by many.

Ankur is dedicated to building the capability of individuals and organisations by developing and harnessing Intent & Relevance with a special focus on Sales Capability development through “Shopper Based Value Creation” and resulting Commercial Excellence.

ASB started his sales career at the grassroots level in India and over the past more than two decades, while mostly based out of the United Kingdom, has worked in and supported sales and marketing organisations at all levels of the sales hierarchy in every commercially active continent in the world.

During his experience spanning more than 50 countries, Ankur has been an employee and an advisor to global organisations such as Procter & Gamble, Castrol, Samsung, ICI Paints (AkzoNobel), LG, Unilever, Accenture, WPP, Panasonic, Philips, Kellogg’s/Kellanova, Coca-Cola, Hemas, Maliban, Dabur, GSK, Mattel, Abbott etc. Ankur is the founder of The Asbiverse Group ( which focuses on delivering Commercial Excellence with Shopper Intent.

Ankur holds an MBA from Leicester Business School, United Kingdom and a Post Graduate qualification in Academic Practice from UK.

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