U2 – Understanding the role of Point of Purchase (PoP) drivers

Module U2: Understanding the Role of Point of Purchase (PoP) Drivers is the essential execution capability within the U: Unlock Bigger Baskets pillar, focusing on influencing purchase decisions at the “moment of truth” where 70-80% of final choices are made or influenced, thereby expanding basket size and value through optimised visibility, pricing, packaging, and experience.

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