I3 Study Guide – Trade Promotions Management (TPM)
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Module I3: Trade Promotions Management (TPM) is a core execution capability in the I: Increase Purchase Cycles pillar, providing a systematic approach to planning, executing, analyzing, and optimizing investments with retail partners to transform trade spending; often the single largest marketing investment; from a high risk cost centre into a strategic growth driver focused on increasing purchase frequency and sustainable profitability.
